Pasta Chains Set to Invade New York City and Beyond

In her first post covering the New York restaurant beat for the WSJ, Sumathi Reddy brings word of two new fast-food pasta chains that are set to debut in New York later this year: Hello Pasta and Nooï. Both restaurants will be based around a mix-and-match, Chipotle-style menu of pastas and sauces, with prices in the $7-$12 range per dish. Nooï is a already a hit in France, with over 50 locations; Hello Pasta is a new venture, but is planning on opening 10 stores in the NYC area in the near future, and has nothing other than world conquest in mind: "Our goal is to be the Starbucks or Pinkberry of pasta," said a Hello Pasta partner.
· Fast-Food Pasta Hits N.Y. [WSJ]
· Hello Pasta [Official Site]
· Nooï [Official Site]