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· McDonald's Forgets How To Spell Its Own Name [HuffPo]
· Lightning Really Does Make Mushrooms Multiply [PhysOrg]
· Ben Roethlisberger Loses Jerky Endorsement Deal [NYT via Consumerist]
· New UK Vitamin Water Ads Condone Taking Sick Days [BBC via CM]
· Starbucks and McDondald's Step Up Their Social Media Game [NRN]
· Ruby's and Sonic Bring Back Roller Skating Waiters [ABCNews]
· Harold McGee Explains the Science and History Behind Hating Cilantro [NYT]