America's love affair with Rocco DiSpirito is back on. Surely it seemed that the fameball chef's newest project —a cookbook that basically just rips off David Zinczenko's Eat This Not That! series—would fizzle. But it actually shot to the number one spot on the NYT Best Seller list (advice/how-to category) in its first week of release. It's hard to figure out just exactly why the book did so well, but all the recent burst of DiSpirito activity—taking a monkey for a ride, flirting with Marisa Tomei— certainly must have helped.
Based on the first week success of this Now Eat This!, we can no doubt expect at least 14 more books in the series, with names like Now Eat This Kids!, Now Eat This, Italian Festa!, and Now Eat This, It's Christmas Day! Also, a Now Eat This! line of low-sodium spices and/or cookware is a distinct possibility.
·Now Eat This! Instant #1 New York Times Bestseller [PRNewswire]
·All Rocco Dispirito Coverage On Eater [-EN-]