Well, this is not a publicity stunt at all: T.G.I. Friday's has petitioned the International Olympic Committee to consider bartending as the next Olympic sport.
The chain already puts on the T.G.I. Friday's World Bartender Championship, an in-house competition that "illustrates the athletic ability of bartenders around the globe. They say competitive bartending "combines charismatic style that is met only by figure skaters and gymnasts." Sure! And also the athletic ability to get hammered on crappy girlie drinks?
· T.G.I. Friday's Campaign to Send Bartending to the Olympics [PR Newswire]
· All TGI Friday's Coverage on Eater [-E-]
2009 T.G.I. Friday's Greatest Bartender in the World Brian Zachau. [Photo: PR Newswire]