Those crafty folks at alcohol company Diageo are pumping something new through the taps of Europe: mojitos. The draw of the premixed draught cocktail is apparently financial, with each pour costing about half as much as a traditional drink. Diageo developed the product after the economic slowdown caused people to drink at home more often.
It seems the Spanish are crazy about it, and Diageo is putting the taps in 500 British bars over the next few weeks. Oddly, the drinks are made with Smirnoff vodka (mojitos are usually made with rum). Oh well, if they're cheap enough, we doubt anyone will mind.
· Draft Mojitos Emerge as By-Products of Euro Crisis [Bloomberg via ENY]
· All Novelty Beverage Coverage on Eater [-E-]
The mojito tap. [Photo: New Scientist]