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Shockingly, Americans seem to fall for the fast food combo meal gimmick. A recent study has shown that people tend to consume more calories when a fast food menu includes combined options as opposed to just a la carte meals. People tend to prefer combo meals because they are seen as a better value, yet the standard portion sizes included in them tend to be larger than a la carte options. This isn't entirely bad news, though: the researchers believe this could be used to trick customers into eating healthier, if chains would reduce portion sizes.
So, does that mean Happy Meals are good now? Before you know it, hippie local governments will be requiring toys in all kids' meals instead of trying to ban them.
· Yes, Consumers Want Fries with That [QSR via Consumerist]
· All Marketing Gimmicks Coverage on Eater [-E-]
A Big Mac Extra Value Meal. [Photo: McDonald's]