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Why Is Nate Appleman at Chipotle?

nate-appleman-chipotle-150.jpgSo, why did Nate Appleman stop being a big-time restaurant chef in order to go work for Chipotle, where he will "improve their culinary standards" and "help elevate cooking techniques throughout all of its restaurants"? To help people: "The bottom line is, I’ve always been a big thinker and a doer at heart, but, damn, you can’t argue that this really is the essence of making a difference." [Zagat]