When a customer buys a coupon from Groupon—$25 for $50 off a future meal for example—50 percent of the purchase goes to the company, the other 50 to the restaurant. While some restaurateurs appreciate the new business (and potential for repeat customers), others not so much. Said Tracy Nieporent of Myriad Group in New York City (Nobu, Corton, Tribeca Grill), "A lot of them are like mosquitoes on your back... They suck your blood and give you a little sting, and they all perceive us as a way to make money." [Crain's]
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Dining Discounts Make Some Restaurateurs Wary
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