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Food Trucks as Advertising

heinz-ketchup-150.jpgLike anything pure and noble, food trucks are bein co-opted for commercial purposes. Not just about the cool indie business people that sell homemade cupcakes anymore, apparently food trucks are being deployed to promote various brands, from a ski resort-branded truck selling snow cones to a Heinz ketchup truck that hands out ketchup with a side of fries. [NYT]

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