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Barneys Hosts Entire Food World to Celebrate Sobe Cookbook

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Jamie Oliver, Dana Cowin, Lee Schrager, Mario Batali, Daniel Boulud.
Jamie Oliver, Dana Cowin, Lee Schrager, Mario Batali, Daniel Boulud.

[Photos courtesy Patrick McMullan]

Last night, South Beach came to Midtown Manhattan courtesy of Lee Schrager and the just-released cookbook celebrating the best recipes from a decade of his Florida festival, Food Network South Beach Wine & Food Festival Cookbook. The event, which took over the upscale NYC shopping mecca Barneys, celebrated both the cookbook and the unveiling of foodie-themed holiday windows at the store, conceptualized by Schrager and Barneys creative director Simon Doonan. Many of the faces immortalized in the windows showed up as well, from Jamie Oliver to Bobby Flay to Mario Batali.

In homage to the serious Twitter skills of Schrager—@Lee_Schrager, in the parlance—Eater hereby presents a very special all-Twitter edition of Hangover Observations.

1) @Lee_Schrager: "'Fashion and food are now frienemies!' - @simondoonan"

2) @chefanneburrell: "Me! Outside of my foodie holiday window at barneys! Love love love!"

3) @Timothy_Elliott: "@Lee_Schrager you are a rock star. Every culinary icon imaginable at Lee's book launch tonight and our 'Foodie Holiday' window unveiling."

4) @JasonBinn: "Hanging with @nidaahmed, Allen Brothers Steaks @mmood, & Naushab Ahmed at Barneys. @Lee_Schrager you are a rock star!"

5) @kkrader: "This is fun party nite: #SOBEcookbook Launch Party by @Lee_Schrager"

6) @devinpadgett: Scary having entire food world in 1 spot all at same time but @Lee_Schrager did it! @BarneysNY party was blazin! Congrats on #sobecookbook!"

7) @roccodispirito: "Great party Lee and congrats on the book!! See u at Heat tomoro @Lee_Schrager: @Emeril @OttaviaBourdain @donatellaarpaia @roccodispirito"

8) @chefartsmith: "@Lee_Schrager great party Lee, it was a mosh pit of America's top celebrated food glitterati. See you Friday! XoArt"

9) @ANDLEVINE: "Was there ever a #party with more #celeb chefs in one room? Pics from last night's #foodie #holiday @Lee_Schrager"

10) @BarneysNY: "Check out some of our pics so far of last night's Foodie Holiday party! We had a blast :) @FoodNetwork @Lee_Schrager"

11) @JackieEisen: "Last night @barneysNY became a foodie dream with @Lee_Schrager @Paula_Deen @bflay @medium_raw @chefmorimoto Daniel Boulud, @gailsimmons"

12) @rachelfelder: "The BEST @sbfestcookbook party @barneysny - congrats @Lee_Schrager! Loved the delish @markstrausman @BarneysNYFreds bites & seeing cool pals"

13) @sarahmcsimmons: "@Lee_Schrager sure knows how to throw an amazing #holidayfoodie party! Such a great time! And love the windows at Barney's!"

14) @Becca_PR: "Congrats to @Lee_Schrager on last night's KILLER bash for Barney's foodie holiday! Further proving chefs are the new rock stars."

15) @Lee_Schrager: "Thank you to @simondoonan @BarneysNY and all the chefs who came for #sobecookbook launch + foodie holiday. I will not so forget this evening."

· Food Network South Beach Food & Wine Festival Cookbook []
· Barneys Brings Us the Head of Mario Batali for Christmas [Racked NY]