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Chipotle and Jamie Oliver Want You to Dress Like Processed Food for Halloween

Jamie Oliver, dressed as a chicken nugget, doing chicken nugget gang signs. Presumably he dunked his head into Chipotle CEO Steve Ellis' Dippin' Sauce torso?
Jamie Oliver, dressed as a chicken nugget, doing chicken nugget gang signs. Presumably he dunked his head into Chipotle CEO Steve Ellis' Dippin' Sauce torso?
Photo: Chipotle

This Halloween, Chipotle and chef/world-saver Jamie Oliver are teaming up for a strange promotion/charity fundraiser for Oliver's Jamie Oliver's Food Revolution, a costume contest called Boorito 2010: The Horrors of Processed Food. Now, contrary to what the name might suggest, they do not want you to dress up as a burrito. Instead, they want you to dress up as spooky scary processed food, like Oliver and Chipotle founder/CEO Steve Ells are above. Then, if you go into a Chipotle wearing your costume on Halloween, they will charge you a mere $2.00 for a burrito. So the costume is kind of like a coupon? The money goes to Oliver's foundation, at least.

· Boorito 2010: The Horrors of Processed Food [Chipotle]
· All Chipotle Coverage on Eater [-E-]
· All Jamie Oliver Coverage on Eater [-E-]

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