This Halloween, Chipotle and chef/world-saver Jamie Oliver are teaming up for a strange promotion/charity fundraiser for Oliver's Jamie Oliver's Food Revolution, a costume contest called Boorito 2010: The Horrors of Processed Food. Now, contrary to what the name might suggest, they do not want you to dress up as a burrito. Instead, they want you to dress up as spooky scary processed food, like Oliver and Chipotle founder/CEO Steve Ells are above. Then, if you go into a Chipotle wearing your costume on Halloween, they will charge you a mere $2.00 for a burrito. So the costume is kind of like a coupon? The money goes to Oliver's foundation, at least.
Chipotle and Jamie Oliver Want You to Dress Like Processed Food for Halloween
by Paula Forbes