Facing consumer revolt and sales that have dropped 11%, Frito-Lay is abandoning the biodegradable yet super-loud SunChips bags from the packaging of five of the six SunChips flavors immediately.
The bags are so noisy, they've been proven to be louder than a New York City subway — there's even a Facebook group called SORRY BUT I CAN'T HEAR YOU OVER THIS SUN CHIPS BAG with over 44,000 members.
The company is keeping the the noisy packaging for its top-selling Original flavor, so no secret snacking those, okay? Also, screw you, environment!
· Frito-Lay sends noisy, 'green' SunChips bag to the dump [USA Today]
· All SunChips Coverage on Eater [-E-]