Gordon Ramsay is taking legal action against Gordon Ramsay's Cocktail Lounge Bar and Restaurant in touristy Tenerife, which is part of the Canary Islands. The chef's restaurant group found out about the restaurant when they started receiving complaints about the imposter's cheap meals (€2.99 for a full English breakfast, €7.95 for a three course meal, €1 beers). The Spanish restaurant oddly claims to be part of the franchise and says "We pay money for the name," despite total denial from Ramsay's spokespeople.
Going cheap and dirty might not be a terrible route for Ramsay, though; MSNBC published a cheeky travel guide to London with "10 things not to do in London" which recommended "Don't? eat at a Gordon Ramsay restaurant (if you're on a budget)" because the "general consensus is that Ramsay is fresh out of ideas."
As we've covered here, Ramsay's empire is crumbling. Could licensing his name to cheap resort town cocktail/lounge/bar/restaurants be just what he needs?
He's already opening a pub in Los Angeles with soccer star David Beckham, so he clearly doesn't mind the idea of doing bar food. Just today it was announced that they've registered the name PM (Pie & Mash) Restaurant.
Perhaps he should consider simply acquiring Gordon Ramsay's Cocktail Lounge Bar and Restaurant? At the very least, it'd save the legal fees.