Yesterday, Google launched a new "Near Me Now" feature for iPhones and Androids, and already the experts are pondering what the move means for Yelp: "What Yelp would've brought Google was an active community of reviewers, as well as a brand name in local business search that could potentially woo choice advertisers ... Will disoriented iPhone and Android users now open up a Google window instead of their Yelp apps when hunting for the nearest pizza at 2 AM? Google sure hopes so." And thus the Google/Yelp plot thickens. [CNET]
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