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D-Biggity

daniel_boulud1.jpgMarketwire reports that Daniel Boulud has just signed a contract with talent management group IMG for exclusive worldwide management and representation. Why would Monsieur Boulud want to sign with an organization that typically manages athletes, super models, and sports franchises? According to the chef "IMG's size and scope are extremely attractive to me, given their experience in branding in so many areas and the world-class resources at their disposal to leverage valuable opportunities and extend the reach of my brand." Keep in mind that Daniel just announced plans for two new international restaurants, and remains an ever present media figure, so some help with management on this scale does make sense. [Marketwire]

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