Taco Bell Invents the Long-Form Fast Food Infomercial

TV viewers may have recently noticed new commercials for Taco Bell's rather silly new promo, the Drive-Thru Diet menu. Even more strange is the fact that the usual television spots and billboards are just a part of the ad campaign, which also includes long-form infomercials starring a D-list celebrity in Chris Rose, Taco Bell's female version of Subway's Jared, and NBA dietician Ruth Carey. How could this campaign not be a hit, right?

· Taco Bell campaign features fast food chain's first infomercial [DMNews]