Last week, Rolling Stone announced plans to start a chain of branded restaurants and lounges. The news even prompted Slate to imagine what other magazines would do if given the opportunity to branch out into the hospitality business, but as it turns out, another high-profile publication might be trying to make the jump already. From the Miami Herald, which reports that Playboy might open a branch of its Vegas club in South Beach's Sagamore Hotel, but that's not all:
For its part, Playboy wants to move away from the nude centerfolds in its money-losing magazine and become a lifestyle brand, with plans for a string of casinos, clubs and restaurants at hotels around the world.Around. The. World. Hooters, watch out.
· Playboy flirts with a South Beach partner [MH]
· Rolling Stone Magazine to Open Its Own Restaurant Chain [Eater National]