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McEater

2009_10_mcd.jpgWith the hope of improving customer service, McDonald's is working on all kinds of streamlining innovations, including self-service: "The team is now experimenting with handheld devices that would allow workers to come from behind the counter to short- circuit long lines. A self-serve kiosk, on trial in Europe, may prove popular with diners seeking to customize meals." [Bloomberg]

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