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McEater

2009_10_bklogo.jpgWho knew a $1 double cheeseburger promotion would become such a controversy? Even though the promo might lower average checks, BK is sticking with it, despite outcry from franchises: "Burger King franchisees argue that Burger King is using the promotion to boost sales to satisfy Wall Street investors at the expense of franchisees' profits. Franchisees twice this summer voted down the launch of the $1 double cheeseburger, but then Burger King went ahead with it anyhow." [Miami Herald]