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Top Chef-onomics

hubert-keller%282%29.jpgIt pays to be on Bravo, literally--after appearing on Top Chef Masters, SF chef Hubert Keller claims that his business has seen a 25 percent spike. The figure comes as part of a larger, sad trombone-y story in the SF Chronicle about the power of celebrity when it comes to food these days (which is to say, it's everything). Cookbook publisher Bill LeBlond tells the paper that the Top Chef cookbook is outselling other tomes four times over, and that he is reticent to sign any authors that aren't already boldfaced. The Joy of Cooking is out, the Joy of Being Guy Fieri, in. [SFGate]