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'BucksWire

2008_04_bucks-thumb-thumb-thumb.jpgThough it's still too early to tell if Starbuck's instant coffee gamble (called Via) is a success or flop, the baristas sure don't like it: "...for some baristas the pressure to sell Via is intense and unwelcome ... Starbucks baristas typically think of themselves as akin to bartenders, not salespeople. 'We were just told to place a Via 12-pack in the customer's hand while asking if they would 'like to add some Via to their order,' blogged one barista." [BW]