clock menu more-arrow no yes mobile

Filed under:

Moneymakers

If you buy something from an Eater link, Vox Media may earn a commission. See our ethics policy.

2009_11_jcc.jpgJulio Cesar Chavez opened his $4.5 million Arizona restaurant on Tuesday with expectations of generating $7 million in its first year, and for some reason, the opening was a little different from most debuts: "At times, fans chanted his name periodically and cheered during a series of celebrations and a blessing for Campeones." Maybe the crowds at Bouchon Beverly Hill's upcoming opening should chant Thomas Keller's name? [Arizona Republic]