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Chain Reactions

2009_10_pfch.jpgThe largest Chinese food chain in America, PF Chang's, has taken a significant hit during the recession, but now it's taking a big risk by opening its first locations in Mexico and the Middle East. And to educate unfamiliar Mexicans about "real" Chinese food, PF Chang's "hired an open truck last month to drive around Mexico City with a massive statue of a horse and models dressed as terra-cotta warriors who handed out Chinese takeout boxes filled with chocolate fortune cookies." [TIME]