Back in March, ass-lover Gordon Ramsay sold his struggling eponymous restaurant at the London in West Hollywood, but he (his name) is technically still "involved" in the operations there (don't ask). Now, Ramsay has gone ahead and converted the front dining room of his upscale eatery into a cafe called Boxwood Cafe by Gordon Ramsay. A Boxwood Cafe also exists in London, and the idea is to serve an abbreviated menu of "simple, comfort fare" at a lower price point, but despite the attempt to be more recession-friendly, it seems to be another sign of financial trouble in the Ramsay Empire.
Calling it Boxwood, though, is a bit of a dicey move, seeing as how it shares a lot of the same letters as Botox.
· Gordon Ramsay Opens Boxwood Cafe at the London [~ELA~]
· Gordon Ramsay Sells His Sinking Hollywood Flagship [~ELA~]