Iron Chef Masaharu Morimoto already has myriad upscale eponymous restaurants across the world—with more on the way—but now the Japanese sushi god is going to roll out a nationwide chain of casual airport eateries too.
The concept, to be called Skewers, will center around yakitori and will be Morimoto's interpretation of Japanese street food (no sushi at all). Prices will be well under $20 and as should be expected with an airport casual spot, the menu will have "broad appeal," meaning grilled and deep-fried meats and vegetables, all on the namesake skewers.
With the downscale trend sweeping the country, a yakitori chain with Morimoto's name on it makes sense, especially since Japanese street food is a relatively untapped market. And Morimoto thinks it's the next trend: “Yakitori is the next big wave, I think ... It will be very popular.”
· Morimoto develops fast-casual airport restaurant [NRN via Yumsugar]
[Photo: Eater NY]