Once again confirming the unwavering popularity of Rachael Ray, Paula Deen and their merry cohort, AdAge shares just how well the Food Network Magazine is doing. After just 18 months of existence, the magazine is already the second-largest food publication. In January 2010, it will move to a new publishing schedule that will include 10 issues a year while boosting its rate base to one million. And perhaps most notably, it is selling advertisements—and lots of them. Apparently, only 60 pages in the November issue were allotted for ads, but they ended up running over 100 pages. Insanity.
The obvious question here, of course, is how/why FNM is thriving while most of the print food magazine flounder. Certainly, the ginormous brand appeal of the Food Network and its stable of characters is the not to be underestimated. The recipes are very basic, fit for the home cook, which also plays well in these economic times. And most notably, it's a blithe read: "...free of the leaden prose -- rapturous descriptions of Tuscan sporks, omelets likened to mythological deities, etc. -- that too often weighs down foodie titles."
· Food Network Magazine Is Ad Age's Magazine A-List Launch of the Year [AdAge]
· Ruth Reichl Declareth the End of Print Magazines [~EN~]