Never one to rest on his reputation as a chef who never met an advertising dollar he didn't like (or for that matter, a reality show dollar), Rocco Dispirito is now the official spokesman for Morton's Salt. This latest move follows up his time as a working lass for Bertolli, Progresso and other supermarket items, meaning someone should really start an official tally.
All this chef endorsement talk prompts the obvious question of who is the biggest celebrity chef hooker out there? Tyler Florence (Applebee's)? Rick Bayless (Burger King)? Guy Fieri? Your nominations in the comments, please.
· Morton Salt Dishes Up a Chance to Win With Chef Rocco DiSpirito [Reuters]