Eater: To Catch a Critic: The Case of the Kitchen Flyer

To Catch a Critic: The Case of the Kitchen Flyer
Wednesday, August 9, 2006

This being a Wednesday and all, the day of the week on which the focus is food critics, the timing seems right to unveil a particularly enjoyable piece of photo journalism that found its way to us late last week. At right is just a small piece of a larger photo. (For those with a bit of back-of-house experience, perhaps you see where this is going.)

Increasingly, even the top critics admit to being made--recognized mid-meal. How, exactly, does a good restaurant manager do this?

In-deed. One way good venues know when a reviewer is in the house is with the help of these types of postings (appearing here via camera phone snap; occasionally supplied by the PR firm). This is, of course, the crown jewel: the Bruni Flyer. The text at bottom reads:

Frank Bruni
New York Times Reviewer

[Aliases]

HE LOOKS VERY YOUNG

HIS GUEST ARE VERY OFTEN FEMALE

HE IS EXTREMELY POLITE WITH STAFF

QUESTIONS ABOUT FOOD ARE ASKED IN A VERY CASUAL, UNASSUMING MANNER

Also, HE HAS TWO STARS TATOOED ON HIS LEFT FOREARM.

Have one of these flyers in your kitchen? Snap and send, please.

Posted in The Critics: On the Page
Tagged Frank Bruni

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