Taco Bell strikes again: The chain that recently unleashed toddler-sized Crunchwraps and fried chicken shell chalupas now wants you to hit up the drive-thru window for something called Volcano Crispy Chicken Chips. Notably, this new menu item resembles neither volcano nor chicken, nor does it really look like chips.
As with most of Taco Bell’s “new” menu items, these are just an old item reimagined with an aspirational new moniker, presumably to clear out some leftover freezer inventory: The chain first unveiled the triangular chicken slabs last summer, serving them with a side of nacho cheese for a strange twist on chips and salsa that no one asked for. In an impressive feat of marketing, they’ve apparently earned their new volcanic name by being served up with a side of “Lava Sauce,” a spicy, cheesy mayo-based sauce that surely resembles something in Dante’s vision of the sixth circle of Hell.
Fortunately/unfortunately (depending on your personal threshold for heavily processed chicken stamped into shapes), Brand Eating says the Volcano Crispy Chicken Chips are only being tested in the Knoxville, Tennessee area for the time being.
• Taco Bell Tests New Volcano Crispy Chicken Chips [Brand Eating]
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