After an unfortunate bout of E. coli and norovirus sent sales plummeting last fall, Chipotle is working hard to win back customers with free food, new menu items, and a rewards program. At this point, it seems the embattled burrito chain would be thankful for any kind of glowing celebrity endorsement — especially a free one.
Actress Judy Greer (Arrested Development, et al) gave Chipotle a little free publicity during an appearance on Conan last night, though it's perhaps not quite what the chain would've hoped for: Rather than singing the praises of its new chorizo (just kidding, it's apparently terrible), Greer instead relays a story involving her dead dog Nacho, cremation, spin class, a sweaty crying session, and a black bean burrito bowl.
All press is good press though, right?
• Judy Greer Mourned Her Dead Dog at Chipotle [YouTube]
• All Chipotle Coverage [E]
• All Video Interludes [E]