Whole Foods is America's most iconic upscale grocery store chain, and it's no doubt played a role in Americans thinking more about what they eat. But in the beginning, it was a store created by hippies, to cater hippies. In this video from Fortune, co-founder John Mackey explains how he believes the growth of the concept was about more than money, and was in fact "fulfilling our dream."
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Here's How Whole Foods Went From Hippie Supplier to Grocery Giant
It's not only a destination for hippies anymore.