Just six weeks after bringing recipe-focused website Epicurious.com under the oversight of magazine Bon Appetit, parent company Condé Nast has announced major staff changes: Adweek reports editor-in-chief Nilou Motamed is out, just 11 months after she was tasked with transitioning the site into a more lifestyle-focused brand. Epicurious has named Eric Gillin as the site's executive director, and he'll spearhead Epicurious's long-planned redesign, which will apparently move away from the travel, culture, and lifestyle bent Motamed implemented. According to Bon App editor-in-chief Adam Rapoport, "We're definitely going to pivot from what the initial redesign was to a different direction that makes more sense with the partnership between Bon Appétit and Epicurious."
In August, Condé Nast grouped Epicurious under the Bon Appétit umbrella, with Motamed then answering to Rapoport. That announcement came alongside news that shopping/style-focused Lucky magazine would transform into an e-commerce website; could a shopping-minded Epicurious follow?