Here's a trailer for Jamie Oliver's new Channel 4 show, Food Fight Club, which premieres in the UK on December 6. The preview takes the show's title quite seriously, with Oliver doing his best Brad Pitt impression: "The first rule of Food Fight Club is wash your hands." Then he and co-host Jimmy Doherty begin fighting a bunch of guys dressed up as caricatures of Europeans (think lederhosen and berets) and chefs. They use big fish as weapons. (Yes, really.)
According to Oliver's website, each week will feature a different type of food: "Jamie and Jimmy go on a road trip, looking for the best examples in Britain. They then take these dishes and products overseas to battle it out with either the French, Germans or Italians to discover which is best. Throw in some A-list celebrities, audience participation and a Ford Capri and you get the picture." From the looks of Oliver's Twitter, one of those A-listers is known food expert and Eater patron saint Gwyneth Paltrow.
Video: Food Fight Club - TV Trailer
· Food Fight Club - TV Trailer [YouTube]
· All Jamie Oliver Coverage on Eater [-E-]